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Direct-to-Resident: The Lemonade Giveback

July 12, 2018Kat BeltranInsurance Programs

What do 9 schools, 1,000 children, 23,000 meals, fresh water, internet access, and a new home all have in common? The answer: Insurance (sort of).

A few months ago, we told you about FirstService Financial’s Direct-to-Resident program and the powerful impact it is having across our markets. Our partner Lemonade Insurance Company and their mission to transform the insurance industry have played a major role in the early success of the program.

But you’re still probably wondering about the common thread that ties the schools and children and meals and water and internet access all together, right? It’s called The Lemonade Giveback, and the concept is simple: leftover money from premiums that was designated to be used for claims is given to a charity chosen by the insured.

Still curious? Hear it from Lemonade themselves…

 

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